Our Story

“The cat sat on the mat is not a story. The cat sat on the dog’s mat is a story,” former spy-turned-multi-million-selling author John Le Carre tells us. We shamelessly stole our name from his dramatic insight.

Do you know that 70% of all purchase decisions are made based on emotion?

Because people are pussycats –they don’t buy facts, they buy feelings.

CATMATDOG is Asia Pacific’s most in-demand executive communications coach for Strategic Storytelling Skills, Persuasive Presentation Psychology, and Professional Pitch Coaching.

This means we unleash C-level executives from Fortune 500s and Startups to Captivate, Convince and Convert better with their sales and marketing efforts, business communications, and must-win pitches.

For more bark, and even more bite.

How to become a great storyteller? Three areas in which we can help you Captivate, Convince and Convert better:

Success Stories

Accustomed as we are to public speaking, we still prefer others to do the talking for us. Here are some very kind pats on the head from people who’ve been transformed by Stu Lloyd’s human touch:

“You have transformed the team in a day!”  Director O&D, Asia Pacific, Colgate Palmolive.

“An exceptional program. An eye-opener, interactive, lots of examples and allows all participants to experience how to improve before and after learning.” Cluster Marketing Manager, Kimberly Clark, Malaysia.

“A great session on storytelling – you really inspired the team and I will certainly recommend you to anyone else who is looking for a great speaker.” Director of Communications, Accor Asia Pacific.

“Wow! Fantastic! I especially appreciated your dynamic presentation.”  Executive Director, United Nations WTO

“You rock! The tips you shared will help me immensely in creating more potent and engaging content.” Producer/Anchor, Astro Awani TV, Malaysia.

“Dynamic! Thank you, thank you, thank you. The feedback has been so overwhelmingly positive.” Conference Director, TEDx Thailand.

“Awesome presence! You have positivity, energy and passion. That booming sexy Australian voice is a gift.” Victoria Labalme (Sex in the City, Rock the Room, Broadway actor, Hollywood super-coach.

“Wonderful class. Your energy and professional coaching are so impressive. The skills you taught are very helpful.” Lead R&D Engineer, GE, Beijing.

“Your session totally rocked! The communication, the delivery, the vision. We are proud that you made this event very special.” Director, Ayanaant Thought Leadership Conference, India.

“Thanks again for all your hard work and efforts for the #OurStory conference, we genuinely appreciate it.  You had a tough gig, balancing the needs of a diverse audience and an eclectic mix of stakeholders.”   VP Marketing, APMEA, GTA Travel.

“Fantastic! Inspiring, fun, practical – some of the best training in my 25-year career. What Stu does so well is combine psychology research and present it in a way that is meaningful for everyone. That’s his magic dust.” Managing Director, IPSOS.

“Very inspiring and engaging teacher with highly positive energy. I learned a lot!”  Regional Marketing Manager, Hootsuite, Singapore.

“Great! Best course I have taken so far. Stu is an expert in his field. 10/10!” Dr X, Director, Pfizer, China.

“Yeah! Yeah! Yeah! You’re the man, Stu. You helped me a lot in making my talk tighter … really appreciated!” Nick Tockman, Deadliest Catch (Emmy Award-winning program airing in 200 countries).

“Thank you, Stu, for being such an amazing coach. The best of the best – I actually look forward to presentations now. !” Regional Financial Manager, APMEA, GTA Travel.

Stu's Story

As seen and/or heard on:


When you meet, please ask Stu about being born in Zimbabwe, and his idyllic childhood growing up in Africa. Or the 65 countries he’s visited since, his passion for motorcycle touring, or world music …

A veritable ‘slash guy’ renaissance man, Stu Lloyd has been an Advertising Creative Director/ TEDx MC and Speaker Coach/ Best-selling Author (7 books with over 100,000 copies sold)/ Keynoter and Conference Chairman/ Military History Tour Guide/ Songwriter contracted to Warner Music/ Broadcaster/ and more. 

Having studied a double-major in Psychology and Mass Communications, Stu has a strong intuitive feel for what makes people tick. The science of persuasion is one of his personal passions … (well, rugby and riding motorcycles too).

Check Out Stu’s Blog

In 30 years at the intersection of creativity and commerce, he has successfully pitched and won hundreds of millions of dollars worth of business from clients such as Adidas, Microsoft, HSBC, Christian Dior, Porsche, New Zealand Tourism, Hilton Asia Pacific, Gatorade, Seagate, Mazda, Tiger Beer, etc.

During that time he won a number of awards for his persuasive copywriting of TV, radio and print materials that convinced consumers to buy more or switch brands.

To see more of Stu’s work online Click Below:


Reach Out

“In the 21st Century there’s a new superpower … it’s called presentation literacy. The good news is these skills are absolutely teachable.”

Chris Anderson, Head of TED.

We suggest you drop us a quick email and ask how we can unleash your team’s strategic storytelling, persuasive presentations performance, or doctor your team pitch. You’ll find us just on the other side of the email link below.

Go on, and click it now please: We don’t bite!

Contact Stu Click Here